A UX DESIGNER & STRATEGIST BASED IN MONTREAL, CANADA
My name is André Dubreuil and I am a seasoned experience strategist who excels in guiding teams toward exceptional client satisfaction and customer engagement. My extensive background and deep understanding of digital trends enable me to devise innovative solutions that consistently surpass expectations.
As a leader, I foster a culture of excellence and innovation, ensuring that every strategy delivers transformative results across all touchpoints of the customer journey.
Experience Strategy
The experience strategy is what guides me through the different phases of a project. My approach offers a concrete way to create and discuss experience strategy while I establish a comprehensive understanding of the client's business model and services in order to understand how the relationship with the various customer segments is articulated.
The gathered information is then used to define the outline of the experience for the short, medium and long term.
Design Thinking Principles
An effective experience strategy must solve business problems, identify gaps in the process, and consider a great variety of factors for reaching and engaging customers through meaningful and valuable experiences. To do so effectively requires that five core principles be held as a foundation behind all research, discovery and design endeavours.
Human-Centered
People are at the center of the process, products and services should be analyzed from and extended beyond the customer’s viewpoint to include the experience of stakeholders and the business.
Co-Creative
All stakeholders who are part of a system or a service should be involved during the design and delivery process.
Orchestrated
The various elements and processes of a service organization should be considered and aligned for optimal service delivery.
Tangible
Services should be represented as series of instantiations picturing a complete and articulated vision of how they will work, be perceived and improve the customer experience.
Holistic
The entire environment or ecosystem of a service should be considered and taken into account, not just a single moment, service encounter, or experience stage.