LIBERTÉ

Culinary Creativity Unleashed: The Liberté Experience

Liberté transforms the way gourmet enthusiasts engage with artisanal dairy products through a rich, interactive digital experience designed to inspire culinary innovation and appreciation.

PROJECT OVERVIEW

Liberté has long stood at the forefront of the dairy industry, renowned for its commitment to quality, natural ingredients, and artisanal production methods. Producing a range of premium products from Greek yogurt to Kéfir and rich cheeses, Liberté is dedicated to delivering authentic dairy experiences that cater to the discerning palates of food lovers everywhere.

The project was conceived to elevate the digital presence of Liberté, creating "Le Goût Liberté," a platform that not only showcases our exquisite products but also serves as a hub for culinary exploration. The initiative aimed to inspire consumers to discover and experiment with Liberté products in new, creative ways, enhancing their everyday cooking experiences.

ECOSYSTEM & MARKET

annual revenue

employees

founding year

Greek yogurt market share of total yogurt sales in Canada

annual canadian yogurt consumption per capita

MY ROLE

As the UX Design Lead, I drove the strategy and execution of the digital transformation. My role encompassed conducting in-depth market and user research to deeply understand our consumers' needs and preferences.

I led the design of an intuitive, aesthetically pleasing website that effectively communicates Liberté’s brand ethos and showcases its products through engaging content and interactive recipes.

THE APPROACH

The approach was multi-faceted, focusing on:

Engaging Content Creation: Developing a content strategy that included rich, interactive recipes and storytelling that highlights the versatility and luxury of Liberté’s products.
User-Centric Design: Implementing a design thinking methodology to ensure the website is accessible, easy to navigate, and visually appealing, enhancing the user journey from discovery to purchase.
Community Engagement: Leveraging social media platforms to extend the reach of "Le Goût Liberté," encouraging user interaction through contests, user-generated content, and live cooking demonstrations.

RESULTS

The revitalized digital presence for Liberté led to:

Enhanced User Engagement: Significant increases in website traffic and session duration, with users exploring recipes and product information extensively.
Improved Brand Perception: Strengthened brand loyalty and recognition as a leader in premium dairy products, evidenced by positive consumer feedback and increased social media interaction.
Boosted Sales: Notable growth in sales figures following the campaign, particularly for highlighted products, reflecting the successful integration of the digital campaign into overall business objectives.

sales increase in rest of Canada

sales increase in Quebec